Quality is Job 1

In 1982, Ford Motor Company introduced the slogan “Quality is Job 1” in a marketing campaign to assure potential customers that the company’s focus was now on creating quality products over huge quantities, which in the previous years had allowed their customer satisfaction to decrease.

By focusing on quality, it means you are attending to the nature of something. The care an artist takes to bring a painting to life. The uniformity of an automobile engine to perform the way the mechanic intended. And the characteristics of movement that create safety, efficiency and strength through repetition. 

If one attends to quality, then the essence of betterment can be introduced in aspects that have that opportunity of improvement. When exercising, quality of movement creates a “better than before” opportunity. What other areas exist in your world where quality reigns supreme in creating the best outcome, yet isn’t always the main objective?